The CarsDirect Research Center gives shoppers all the tools needed to make an informed buying decision, including vehicle reviews, ratings, safety features and specifications. Customers can even simultaneously compare the specifications of competing vehicles, or search for available manufacturer rebates and incentives on any new vehicle.

CarsDirect.com is the first online automotive marketplace to offer visitors the choice of three distinctive car buying options: buying a new car online through the company's award-winning direct channel; being matched with a top-quality new car dealer of their choice via the CarsDirect Connect channel; or locating and purchasing a used vehicle through the CarsDirect Used channel.

The CarsDirect Connect referral channel, launched in 2001, gives shoppers the option of being matched with a member of the CarsDirect.com authorized dealer network. This valuable service connects the customer with a knowledgeable Internet representative at a local dealer, who can provide expert advice and guide the buyer through the car purchase process.