Dirt Devil Featherlite Upright Vacuum

					2008

Enter Dirt Devil...

In 1981, a small group of investors saw an opportunity to purchase the company and to bring a fresh sales and marketing strategy. With this new leadership, our sales grew from just under $5 million in 1981 to approximately $408 million in 2000.

The new marketing approach included an aggressive advertising strategy and new distribution into mass retail outlets such as Kmart and Wal-Mart. In 1984, Royal introduced an innovative new product, the Dirt Devil® Hand Vac, which has grown to become Royal´s signature product and the largest selling hand-held corded vacuum cleaner in the United States. Since its debut, more than 23 million Dirt Devil Hand Vacs have been sold. This success has opened the door for many new product introductions under the Dirt Devil brand name.

Today, Royal enjoys 98 percent brand name awareness in the Dirt Devil name and manufactures uprights, hand vacs, stick vacuums, canister vacs, and carpet shampooers. These products are now sold through major retailers nationwide.

Upright Vacuums
Dirt Devil? upright vacuum cleaners are among the most full-featured vacuums available. These upright vacuums are perfect for any size cleaning task whether you need the power and versatility of a full-sized upright or the lightweight convenience of a quick vac. Upright vacuum cleaners are the clear choice when you have mostly carpeted surfaces.

Hand Vacuums
Life is full of spills, big and small. No matter the size of your messes, Dirt Devil? Hand Vacs, cordless hand held vacuums and rechargeable hand held vacuums, have what it takes to keep your counter tops, upholstery, stairs, and more as clean as they can be.

Carpet Extractors
Why bother with the expense of a professional carpet cleaner when there's a home solution? Dirt Devil? Carpet Shampooers and carpet extractors are up to the most demanding carpet cleaning tasks, and they're ready whenever you are.

Canister Vacuums
Dirt Devil Vision Canister and bagless canister vacuums are a favorite of people with both carpeted and hard-surface floors, as well as people who don't like to push around a full-size upright vacuum cleaner. The long wand on a canister vacuum is great for cleaning above-the-floor items like drapery.

Stick Vacuums
Dirt Devil Swift Stick or vacuum brooms as they are often referred, are the answer when you need powerful cleaning ability in a small vacuum cleaner package. Keep a Dirt Devil? Stick Vac in your dorm room, your office or at home for quick, no-hassle cleanups.

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