Federated made the landmark decision in 2004 to convert all regional store nameplates to the Macy's brand. As of March 6, 2005, all of our stores, catalogs and e-commerce sites operate as either Bloomingdale's or Macy's. This allows us to focus on the two strongest brands in American department store retailing - both deeply rooted in fashion, service and community involvement - and to drive sales and profitability by serving a well-defined core customer with a unified message. Our five regionally based Macy's divisions ensure our decision-making stays close to the customer and that our stores and assortments reflect local tastes and preferences. Hot Products at Macy's

Federated, with corporate offices in Cincinnati and New York, is one of the nation's premier retailers, with 2004 sales of more than $15.6 billion. With the May Company's 487 department stores and 710 bridal and formalwear stores in 47 states, the District of Columbia and Puerto Rico, Federated operates nearly 950 department stores and more than 700 bridal and formalwear stores in 49 states, the District of Columbia, Guam and Puerto Rico under the names of Macy's, Bloomingdale's, Famous-Barr, Filene's, Foley's, Hecht's, Kaufmann's, Lord & Taylor, L.S. Ayres, Marshall Field's, Meier & Frank, Robinsons-May, Strawbridge's, The Jones Store, David's Bridal, After Hours Formalwear and Priscilla of Boston. The company also operates macys.com and Bloomingdale's By Mail.